The Key indicators for a CRM System
The CRM is a tool that must be fully used in the company: is first a centralized storage of information of multiple departments, from sales to marketing, but also is ...
4 ways to increase Customer Satisfaction
How to increase Customer Satisfaction? A topic that is common is the Customer Experience linked to new digital attitudes of customers. But which are the factors that really affect the ...
IT investments for business transformation
The annual Assintel Report does an analysis of the investment priorities of enterprises in information technologies taking a picture of current trends and predicting the behavior of IT companies for ...
The digital complexity and how to manage it
In a dynamic and highly fragmented context as the digital world, it is very difficult for companies to know how to reply properly to the needs of their customers and ...
The relationship between chat and conversion rate
The chat systems today are channels often available in the websites and used more and more by people who browse the web. The chat seems to be certainly one of ...
The four ingredients of the Customer Experience
The relation Customer – Brand is no longer measured solely with quantitative metrics: today it is the lived experience that makes a difference in the relationship and customer loyalty. So ...
The strategic change of IT Service Management starts from the User Experience
Companies that provide and manage IT services (IT Service Management, ITSM) are adopting new approaches, which are getting close to offer user experiences similar use to those lived in the ...
The Digital Customer Experience of the future is conversational
Among the trends in technology, one of the most interesting is that the use of messaging applications and have exceeded, in terms of use by users, social networks. About the ...
The centrality of the experience: from CRM to CEM
The meaning “Customer Oriented” is no longer sufficient in a corporate vision. Technologies, channels, automations and new forms of engagement have significantly evolved customer expectations, their role in the Customer ...
Customer expectations VS Service delivered
Customer satisfaction is the priority of every company and organization that operates in the context of current markets and, quoting Kotler, the satisfaction refers to “the state of mind of ...