{"id":7849,"date":"2016-10-11T16:34:48","date_gmt":"2016-10-11T14:34:48","guid":{"rendered":"\/?p=7849\/"},"modified":"2017-03-13T16:37:09","modified_gmt":"2017-03-13T15:37:09","slug":"the-four-ingredients-of-the-customer-experience","status":"publish","type":"post","link":"https:\/\/pat.eu\/en\/2016\/the-four-ingredients-of-the-customer-experience\/","title":{"rendered":"The four ingredients of the Customer Experience"},"content":{"rendered":"<p>The relation Customer \u2013 Brand is no longer measured solely with quantitative metrics: today it is the <strong>lived experience that makes a difference in the relationship and customer loyalty<\/strong>.<br \/>\nSo it\u2019s important to consider at least <strong>four factors<\/strong> that are critical to deliver a successful customer experience:<\/p>\n<ul>\n<li><strong>Efficiency<\/strong>: The customer first of all evaluate the product \/ service and its efficient operation in terms of performance or use.<\/li>\n<li><strong>Differentiation<\/strong>: the consumer must recognize a distinctive offer compared to the competitors offer, which meets its needs, offer him specific advantages and, where possible, also customized benefits.<\/li>\n<li><strong>Emotion<\/strong>: A customer needs to have \u201cwarm\u201d interactions in every touch point he has with the company. So this means to create emotional experiences both in the store, in the telephone calls, and in e-mails or chat.<\/li>\n<li><strong>Homogeneity<\/strong>: despite the various touchpoints and multi-connections, customers can distinguish different experiences lived in the different channels used. But they expect there is an homogeneous consistency in the quality that the company provides and transmits at any time.<\/li>\n<\/ul>\n<p>These are the four essential ingredients that make sure that your customers live a positive Customer Experience, strengthening the relationship and trust.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The relation Customer \u2013 Brand is no longer measured solely with quantitative metrics: today it is the lived experience that makes a difference in the relationship and customer loyalty. So it\u2019s important to consider at least four factors that are critical to deliver a successful customer experience: Efficiency: The customer first of all evaluate the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4411,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[130],"tags":[176,446,223,380],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The four ingredients of the Customer Experience - Pat<\/title>\n<meta name=\"description\" content=\"The four essential ingredients that make sure that your customers live a positive Customer Experience are: efficiency, differentiation, emotion, homogeneity\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pat.eu\/en\/2016\/the-four-ingredients-of-the-customer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The four ingredients of the Customer Experience - 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