{"id":7686,"date":"2016-08-30T16:58:56","date_gmt":"2016-08-30T14:58:56","guid":{"rendered":"\/?p=7686\/"},"modified":"2017-03-10T17:22:23","modified_gmt":"2017-03-10T16:22:23","slug":"the-digital-customer-experience-of-the-future-is-conversational","status":"publish","type":"post","link":"https:\/\/pat.eu\/en\/2016\/the-digital-customer-experience-of-the-future-is-conversational\/","title":{"rendered":"The Digital Customer Experience of the future is conversational"},"content":{"rendered":"

Among the trends in technology, one of the most interesting is that the use of messaging applications<\/strong> and have exceeded, in terms of use by users, social networks.
\nAbout the 75% of Internet users in the world use and benefits from these services not only to talk<\/strong> with friends, but also to get in touch with companies<\/strong>, making a purchase, ask for help. The topic of messaging<\/strong>, then, is the trend<\/strong> of the moment and it’s not a surprise if companies are seeking more and more to enter in this market.
\nThe chat<\/strong> systems, indeed, are considered by companies as the ideal vehicle to offer to customers an innovative experience, immediate, with the aim of improving the engagement and try to realize more and more sales. One of the areas of greater penetration of these technologies is the e-commerce, for this reason they are often called “conversational commerce systems<\/strong>” as well as “digital interaction<\/strong>” applications.
\nThere is great turmoil around these applications, because are constantly developing and are using many automation features,<\/strong> and other features for understanding texts and dialogues with artificial intelligence, in order to almost replace call centers or customer care<\/strong> team.
\nThe goal is to make immediate and complete the connection between the company and customers, improving the digital customer experience.<\/strong><\/p>\n

A win-win situation for the customer and the brand:<\/p>\n