{"id":7665,"date":"2016-11-16T16:43:03","date_gmt":"2016-11-16T15:43:03","guid":{"rendered":"\/?p=7665\/"},"modified":"2017-03-10T16:50:42","modified_gmt":"2017-03-10T15:50:42","slug":"the-relationship-between-chat-and-conversion-rate","status":"publish","type":"post","link":"https:\/\/pat.eu\/en\/2016\/the-relationship-between-chat-and-conversion-rate\/","title":{"rendered":"The relationship between chat and conversion rate"},"content":{"rendered":"

The chat systems<\/strong> today are channels often available in the websites and used more and more by people who browse the web. The chat seems to be certainly one of the easiest ways to get information and answers in real-time and to maintain a contact during the purchase process.<\/p>\n

The chat and online purchases are strongly connected: over 60%<\/strong> of customers that use a live chat<\/strong> says it would buy again from a site that offered this service and this shows that the sense of support offered by this tool has a positive effect (almost 40%) on the purchase phase.<\/strong>
\nIndeed the most “delicate” moment for a customer who is buying is exactly the time of the finalization of purchase: the live chat this way helps to mitigate the sense of danger that can feel every time he buys online.<\/p>\n

The chatbots<\/strong> compared to live chat, definitely have much less impact on the costs for Customer Care and are very efficient tools. First, they can autonomously respond to a standard set of questions that are the most frequent asked questions. Also they provide a service 24 hours a day, 7 days out of 7, covering those time slots that may not be covered by real operators.<\/p>\n

The relationship between the chat channel, whether human (live) or virtual (bots), and conversion rate<\/strong> is indisputable: the chat should not be seen only as a tool to provide support, but also to make up-selling<\/strong>, to improve the customer experience<\/strong>, to acquire leads<\/strong>.
\nThe Direct Interaction System Engagent<\/strong><\/a>, is a hybrid chat tool<\/strong> that allows to communicate with the users through a human team, supported by the potential of virtual assistance. Engagent is designed to enhance user interaction with the brand and enables proactive widgets, that can be activated on the basis of particular navigation rules or according to user behavior.<\/p>\n","protected":false},"excerpt":{"rendered":"

The chat systems today are channels often available in the websites and used more and more by people who browse the web. The chat seems to be certainly one of the easiest ways to get information and answers in real-time and to maintain a contact during the purchase process. The chat and online purchases are […]<\/p>\n","protected":false},"author":3,"featured_media":4399,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[130],"tags":[379,292,445,176,446,164,448,378,152],"yoast_head":"\nThe relationship between chat and conversion rate - Pat<\/title>\n<meta name=\"description\" content=\"The chat seems to be certainly one of the easiest ways to get information and answers in real-time and to maintain a contact during the purchase process.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pat.eu\/en\/2016\/the-relationship-between-chat-and-conversion-rate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The relationship between chat and conversion rate - Pat\" \/>\n<meta property=\"og:description\" content=\"The chat seems to be certainly one of the easiest ways to get information and answers in real-time and to maintain a contact during the purchase process.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pat.eu\/en\/2016\/the-relationship-between-chat-and-conversion-rate\/\" \/>\n<meta property=\"og:site_name\" content=\"Pat\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/patsrl\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-16T15:43:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-03-10T15:50:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pat.eu\/wp-content\/uploads\/Ev_chat_rate.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Silvia Beda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@patgroup\" \/>\n<meta name=\"twitter:site\" content=\"@patgroup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Silvia Beda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pat.eu\/en\/2016\/the-relationship-between-chat-and-conversion-rate\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/pat.eu\/en\/2016\/the-relationship-between-chat-and-conversion-rate\/\"},\"author\":{\"name\":\"Silvia Beda\",\"@id\":\"https:\/\/pat.eu\/en\/#\/schema\/person\/cd7d99a8f93c5f45f7bdd9a15a57c130\"},\"headline\":\"The relationship between chat and conversion rate\",\"datePublished\":\"2016-11-16T15:43:03+00:00\",\"dateModified\":\"2017-03-10T15:50:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pat.eu\/en\/2016\/the-relationship-between-chat-and-conversion-rate\/\"},\"wordCount\":309,\"publisher\":{\"@id\":\"https:\/\/pat.eu\/en\/#organization\"},\"keywords\":[\"assistance\",\"Chatbot\",\"Chatbot\",\"Customer Experience\",\"Customer Experience\",\"Customer Service\",\"Customer Service\",\"dialog\",\"Direct Interaction\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pat.eu\/en\/2016\/the-relationship-between-chat-and-conversion-rate\/\",\"url\":\"https:\/\/pat.eu\/en\/2016\/the-relationship-between-chat-and-conversion-rate\/\",\"name\":\"The relationship between chat and conversion rate - Pat\",\"isPartOf\":{\"@id\":\"https:\/\/pat.eu\/en\/#website\"},\"datePublished\":\"2016-11-16T15:43:03+00:00\",\"dateModified\":\"2017-03-10T15:50:42+00:00\",\"description\":\"The chat seems to be certainly one of the easiest ways to get information and answers in real-time and to maintain a contact during the purchase process.\",\"breadcrumb\":{\"@id\":\"https:\/\/pat.eu\/en\/2016\/the-relationship-between-chat-and-conversion-rate\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pat.eu\/en\/2016\/the-relationship-between-chat-and-conversion-rate\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pat.eu\/en\/2016\/the-relationship-between-chat-and-conversion-rate\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/pat.eu\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The relationship between chat and conversion rate\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pat.eu\/en\/#website\",\"url\":\"https:\/\/pat.eu\/en\/\",\"name\":\"Pat\",\"description\":\"Infinite Solutions\",\"publisher\":{\"@id\":\"https:\/\/pat.eu\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/pat.eu\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/pat.eu\/en\/#organization\",\"name\":\"Pat Infinite Solutions\",\"url\":\"https:\/\/pat.eu\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pat.eu\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/pat.eu\/wp-content\/uploads\/2022\/06\/PATZ_b-web-01-1.png\",\"contentUrl\":\"https:\/\/pat.eu\/wp-content\/uploads\/2022\/06\/PATZ_b-web-01-1.png\",\"width\":181,\"height\":181,\"caption\":\"Pat Infinite Solutions\"},\"image\":{\"@id\":\"https:\/\/pat.eu\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/patsrl\/\",\"https:\/\/twitter.com\/patgroup\",\"https:\/\/www.linkedin.com\/company\/pat-group\",\"https:\/\/www.youtube.com\/user\/patgroup\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/pat.eu\/en\/#\/schema\/person\/cd7d99a8f93c5f45f7bdd9a15a57c130\",\"name\":\"Silvia Beda\",\"sameAs\":[\"http:\/\/pat.eu\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The relationship between chat and conversion rate - Pat","description":"The chat seems to be certainly one of the easiest ways to get information and answers in real-time and to maintain a contact during the purchase process.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pat.eu\/en\/2016\/the-relationship-between-chat-and-conversion-rate\/","og_locale":"en_US","og_type":"article","og_title":"The relationship between chat and conversion rate - Pat","og_description":"The chat seems to be certainly one of the easiest ways to get information and answers in real-time and to maintain a contact during the purchase process.","og_url":"https:\/\/pat.eu\/en\/2016\/the-relationship-between-chat-and-conversion-rate\/","og_site_name":"Pat","article_publisher":"https:\/\/www.facebook.com\/patsrl\/","article_published_time":"2016-11-16T15:43:03+00:00","article_modified_time":"2017-03-10T15:50:42+00:00","og_image":[{"width":640,"height":360,"url":"https:\/\/pat.eu\/wp-content\/uploads\/Ev_chat_rate.jpg","type":"image\/jpeg"}],"author":"Silvia Beda","twitter_card":"summary_large_image","twitter_creator":"@patgroup","twitter_site":"@patgroup","twitter_misc":{"Written by":"Silvia Beda","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pat.eu\/en\/2016\/the-relationship-between-chat-and-conversion-rate\/#article","isPartOf":{"@id":"https:\/\/pat.eu\/en\/2016\/the-relationship-between-chat-and-conversion-rate\/"},"author":{"name":"Silvia Beda","@id":"https:\/\/pat.eu\/en\/#\/schema\/person\/cd7d99a8f93c5f45f7bdd9a15a57c130"},"headline":"The relationship between chat and conversion rate","datePublished":"2016-11-16T15:43:03+00:00","dateModified":"2017-03-10T15:50:42+00:00","mainEntityOfPage":{"@id":"https:\/\/pat.eu\/en\/2016\/the-relationship-between-chat-and-conversion-rate\/"},"wordCount":309,"publisher":{"@id":"https:\/\/pat.eu\/en\/#organization"},"keywords":["assistance","Chatbot","Chatbot","Customer Experience","Customer Experience","Customer Service","Customer Service","dialog","Direct Interaction"],"articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/pat.eu\/en\/2016\/the-relationship-between-chat-and-conversion-rate\/","url":"https:\/\/pat.eu\/en\/2016\/the-relationship-between-chat-and-conversion-rate\/","name":"The relationship between chat and conversion rate - Pat","isPartOf":{"@id":"https:\/\/pat.eu\/en\/#website"},"datePublished":"2016-11-16T15:43:03+00:00","dateModified":"2017-03-10T15:50:42+00:00","description":"The chat seems to be certainly one of the easiest ways to get information and answers in real-time and to maintain a contact during the purchase process.","breadcrumb":{"@id":"https:\/\/pat.eu\/en\/2016\/the-relationship-between-chat-and-conversion-rate\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pat.eu\/en\/2016\/the-relationship-between-chat-and-conversion-rate\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/pat.eu\/en\/2016\/the-relationship-between-chat-and-conversion-rate\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pat.eu\/en\/"},{"@type":"ListItem","position":2,"name":"The relationship between chat and conversion rate"}]},{"@type":"WebSite","@id":"https:\/\/pat.eu\/en\/#website","url":"https:\/\/pat.eu\/en\/","name":"Pat","description":"Infinite Solutions","publisher":{"@id":"https:\/\/pat.eu\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pat.eu\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/pat.eu\/en\/#organization","name":"Pat Infinite Solutions","url":"https:\/\/pat.eu\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pat.eu\/en\/#\/schema\/logo\/image\/","url":"https:\/\/pat.eu\/wp-content\/uploads\/2022\/06\/PATZ_b-web-01-1.png","contentUrl":"https:\/\/pat.eu\/wp-content\/uploads\/2022\/06\/PATZ_b-web-01-1.png","width":181,"height":181,"caption":"Pat Infinite Solutions"},"image":{"@id":"https:\/\/pat.eu\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/patsrl\/","https:\/\/twitter.com\/patgroup","https:\/\/www.linkedin.com\/company\/pat-group","https:\/\/www.youtube.com\/user\/patgroup"]},{"@type":"Person","@id":"https:\/\/pat.eu\/en\/#\/schema\/person\/cd7d99a8f93c5f45f7bdd9a15a57c130","name":"Silvia Beda","sameAs":["http:\/\/pat.eu"]}]}},"_links":{"self":[{"href":"https:\/\/pat.eu\/en\/wp-json\/wp\/v2\/posts\/7665"}],"collection":[{"href":"https:\/\/pat.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pat.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pat.eu\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/pat.eu\/en\/wp-json\/wp\/v2\/comments?post=7665"}],"version-history":[{"count":0,"href":"https:\/\/pat.eu\/en\/wp-json\/wp\/v2\/posts\/7665\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pat.eu\/en\/wp-json\/wp\/v2\/media\/4399"}],"wp:attachment":[{"href":"https:\/\/pat.eu\/en\/wp-json\/wp\/v2\/media?parent=7665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pat.eu\/en\/wp-json\/wp\/v2\/categories?post=7665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pat.eu\/en\/wp-json\/wp\/v2\/tags?post=7665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}